The Greatest Luxury Commissioned as part of the Radical Luxury campaign at Selfridges, The Greatest Luxury explores what luxury means in an era when the term itself can feel hollow and banal. So how can we redefine this word for the next generation? And how do we make luxury exciting and meaningful again? In search of the answers, the film explores the relationship three radical creative have with the concept of luxury, including Mykki Blanco (Rapper, Performance Artist and Activist), Holly Blakey (Choreographer and filmmaker) and Gareth Pugh (fashion designer), featuring a poem written and performed by Lily Ashley and a performance by dancer Sophie Apollonia. Celebrating the concept of luxury as something that’s as individual as ourselves, The Greatest Luxury reclaims luxury as something personal, emotional and liberating. Director: Kathryn Ferguson Production Company: Lief Producer: Margo Mars, Sophie Brooks Original Score & Sound Design: Kiat Director of Photography: Sara Deane Google Pixel 2 Operator: Diana Olifirova Production Designer: Rhea Thierstein Costume Design: Louise Moran Key Make-Up Artist: Daniel Sallstrom Key Hair Stylist: Roxane Attard Choreographer: Kiani Del Valle Offline Edit & Online: Carly Baker Colourist: Faith Millin 1st Assistant Director: Kerry Green Interviews by: Amah Rose Abrams Writer: Phoebe Frangoul Statues: Wing, Jonathan Luke, Ramzan Miah, Anna-Kay Gayle Location Manager: Tony Wilkes Research: Theresa Vitinius 2nd Assistant Director: Joe Ramsden Runners: Dayo Olufemi, Dave Stocks Steadicam Operator: Max Rijavec Focus Puller: Kate Mollins Camera Assistant: Jonny Lewis Camera Trainee: Charlotte Maxwell DIT: Mike Mcduffie VTR: Nick Barber Sound Recordist: Baines Boom Operator: Steve Barnacle Gaffer: Dave Tyler Electricians: Mike Casserly, Frank Cox, Paul Facer, Paul Bremner, Kevin Robertson Catering: Jake Dodds Art Department Assistants: Logan Kelly, Miranda Latimer, Georgia Coleman, Kathryn Jarvis, Lizzie Harper, Sora Alfatlawi, Sofia Pavlaki Wardrobe Assistants: Emily Outhwaite, Joe Mills, David Evans Make Up Assistants: Ana Fry, Kareem Jarche, Rocio Cuenca Hair Assistants: Cayla Kim, Franziscka Pesche Manicurist: Yasmine Elwakil Talent PA: Lola Young